Photo credit: Best in Beauty
Remember Roy G. Biv? What about Please Excuse My Dear Aunt Sally? Tara Lee, founder of Best in Beauty, wants you to try Pretty Products For Healthy People Minus Many Lousy Chemical Substances—which translates into phthalates, propylene glycol, formaldehyde, hydroquinone, petroleum, mercury, mineral oil, lead, colorants, and sodium lauryl sulfate—on for size."Labels for Life" is just the latest of Best in Beauty's consumer-advocacy campaigns. The online beauty retailer's first, "Message on a Mirror," launched through Facebook and e-mail, urged cosmetics junkies to send in snapshots of their lipstick-penned protests against toxins in personal-care products, which Lee then forwarded to the U.S. Food and Drug Administration.
Sure, you probably need another memory aid just to get Best of Beauty's mnemonic device straight, but I wouldn't be surprised if it became the biggest thing since HOMES stood in for the Great Lakes.
Maybe if it were set to music?