Just in advance of London Fashion Week next week Worn Again have launched their second collection of bags made from recycled materials. In the past we have been amazed at the variety of materials the Worn Again team have managed to reuse in their designs, from coffee sacks to fireman's trousers and now airline seat covers! Yes, for the first time Worn Again have teamed up with a huge corporate brand to source reusable fabric. And we like it!
The Worn Again and Virgin Atlantic collaboration is a great example of how big business can work with small innovative brands to create funky sustainable products. The Worn Again Virgin range includes four styles: the Romero and Lydia ladies bags, the Sherman messenger bag and the Ollie washbag, all in various Virgin Atlantic seat fabrics that have been saved from going into landfill. Click over the page to see a close up of the Sherman messenger bag.
Why Virgin Atlantic Seat Covers?
The Worn Again Virgin collection has been made from around 1000 Virgin Atlantic economy class seat covers. The fabric was donated to Worn Again when the airline chose to refit their cabins. This initiative is just one part of Virgin Atlantic's mission to reduce the waste it sends to landfill by 50% by 2012. The Virgin Atlantic Creative Director, Lysette Gauna, said of their collaboration with Worn Again:
"This is a fun and creative way to recycle our waste and we are sure these fabulous limited edition bags will be very popular and as well as allowing people to own a little piece of Virgin Atlantic history."
What else is in the Recycled Bag?
Each Worn Again Virgin bag comes with ingredient labels that list all the materials used to make the bags. As well as Virgin Atlantic seat covers the bags feature Worn Again trade mark materials such as car safety belts, Glastonbury tents and bicycle tyres.
Worn Again Virgin bags can be found in Terra Plana stores and at the Worn Again online store.
More on Worn Again:
Worn Again — More Than Just Funky Footwear
Worn Again Shoes... Born Again for Spring
E-Leather by Worn Again
London Fashion Week — Worn Again + The Big Issue Present The Bigger Shoe
Worn Again Bags