Chichia for Made by Africa, spring 2011. Photo: Not Just A Label
From an Ethical Fashion Forum 2011 Innovation Award-winner Chichia London, comes a bright and bold collection of casual wear that merges vibrant, locally made traditional printed fabrics, known as Khangas, with Made by Africa's jersey knit organic cottons.
For Made by Africa, not to be confused with Made Africa, the focus is local. Local manufacturing, local materials, and giving back, locally. They manufacture their knitted garments at Kibotrade Textiles Ltd, the first fair-trade registered textile factory in East Africa and donate $1 of the wholesale value of every garment sold toward education for the children of the SOS Children's Village in Tanzania.
A stand out for spring 2012 is the black romper with blue, yellow, and white graphic squares and polka dots for its more wearable approach to using the traditional printed fabrics. And the playful t-shirt dress, with a ruffle that channels 80s style, has a wearable silhouette but misses the mark with the light blue fabric, which appears out of place.
All Photos: Not Just A Label
And the top look that successfully is the floor-length dress made with a yellow, blue, and white checkered skirt and flattering striped top that features a revealing twist at the side: loose organic cotton jersey strands.
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