Prada boutique in Tokyo. Credit: fukagawa, CC
Rainforest Action Network's (RAN) has announced that New Hampshire-based luxury packaging company PAK 2000, a supplier of packaging to fashion brands including Versace, Valentino, Prada and J.Crew, will cut financial ties with their majority shareholder, Asia Pulp and Paper (APP)--who source from the Indonesian Rainforest--by the end of 2009:
We have been following RAN's campaign efforts to get fashion out of the rainforests, from their partnership with Tiffany & Co. announced at the GreenShows during New York Fashion week to their recent success with Gucci Group--they will use FSC certified paper and environmentally conscious packaging by December 2010.
PAK 2000 has committed to phasing out all controversial and high conservation value forest fiber from its paper products within 180 days. They will work with RAN to on a policy that incorporates strong preferences for recycled and Forest Stewardship Council certified papers, transparency, and less carbon intensive papers. Fashion model, Kate Dillon, speaks to PAK 2000's commitment, below.
We're all thinking about our global footprints these days. PAK 2000's actions will make it easier for fashion companies to source environmentally responsible paper and provide one tangible step down the path of environmental leadership.
:: Rainforest Action Network
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