Upcycling fashion: How To Make Last Year's Dress Look Like New


Caroline Priebe, the talented designer behind the glamorous Uluru label, has come up with an ingenious way to upcycle the stock left over from her Spring/Summer Collection 07. In collaboration with Alabama Chanin each garment is being customized using appliqué and embroidery. The concept will be an ongoing project with each season relating to the theme of female heroes. For S/S 08 inspiration has been taken from Frida Kahlo, who has been chosen "for her fierce spirit, courage and dedication to justice and the arts," says Priebe.In reference to Kahlo's struggle with adversity and pain from her spinal injury a fractured spine will be appliquéd to the back of each dress by the artisans working with Alabama Chanin. These limited edition pieces will be numbered and signed by the artisans and the tag includes the quote from Kahlo's 1953 diary entry: "Feet, why do I need them if I have wings to fly."

We are so impressed not only by the brilliant idea of upcycling fashion overstock, but doing it in such a way that participates in a community project such as Alabama Chanin and realising the idea with such poetic expression. Using the theme of strong women who struggled for their art, as Frida Kahlo did, is inspiring to any creative person trying to break new ground and innovate, especially within the field of sustainability.

Strong female role models are in Priebe's DNA, she credits her grandmother as being her main inspiration. She was, "The creative force behind my family's retail furniture and gift store in Milwaukee, Wisconsin. She was also a skilled seamstress, paid incredible attention to detail and was a connoisseur of all things 'fancy'. In addition, she was a skilled business woman and an unbelievably hard worker. I witnessed what an incredible force that combination can be." Priebe says she has also been greatly inspired by Coco Chanel and the ground breaking sustainable fashion designer Lynda Grose.

Uluru is well known for it's luxurious cashmere knitwear, but for the S/S 08 collection Caroline Priebe has expanded her range to include pieces using hemp silk and organic cotton. ::Uluru ::Alabama Chanin