It's London Fashion Week, February edition, and while TreeHugger Leonora is joining the fashionistas at this year's Estethica exhibition and the catwalk shows, another TreeHugger has gone (window) shopping at Topshop. Topshop has shown its greener side periodically, and for London Fashion Week they are serving food and fashion together.
First the food, from the famous Judges Bakery in East Sussex. Started up by the former owner of Green & Black chocolates, Judges has won awards for their delicious organic goodies. Since they sell very little out of their native Hastings because they want to keep the food miles down, it's a treat to munch their organic pink meringue pigs whilst browsing the green couture on display.
The tee-shirts by Sanna Annukka, a Finnish/English graphic artist, are made of Fairtrade and organic cotton. She started making silk screen prints based on Finnish legends and has now branched out to clothing. The British band Keane commissioned her to create the artwork for their second album. The colourful patterned tops would be perfect for over a bathing suit or jeans.
Annie Greenabelle was another new ethical women's clothing brand. The dresses are made from mainly organic and Fairtrade cotton, combined with bits of vintage fabrics. The dresses have fitted tops and full party skirts in patterns and colours. They are sophisticated in a "country girl" way.
People Tree has several racks of brightly coloured and patterned sun dresses on display. The prints are big and cheerful--no dull or solid colours allowed this season. Some are quite ethnic in feeling.
We were delighted to see leather handbags by Made. They are ethically produced in Africa, using local materials and based on traditional designs. What gives them that extra bit of style and sophistication is that the pieces are designed by a group of well-known English designers.
To add to the excitement, Topshop is having a customising workshop: you can take a purchase to the workshop and "with the magic of rivets, ribbons and tassels, watch it be transformed into a one off." Instore experts will adjust any ill-fitting grments so they fit like a glove and they will teach basic alterations as well--a good thing to know how to do. Topshop
More on London Fashion Week
London Fashion Week 2009
Three Outstanding Talents at Estethica