Photo: Chloe Crespi
The Christie's Bid to Save the Earth second annual auction--don't miss our video interviews from last year's red carpet--to benefit environmental non-profits has an eco-fashion spin this year, Vogue reports, with new program, Runway to Green.
Top fashion designers--from Yves Saint Laurent to Manolo Blahnik--will create an exclusive fashion item, as part of their fall 2011 collections, to be featured in a runway show, styled by Vogue's Tonne Goodman and Tabitha Simmons, on March 29, 2011 at Rockefeller Center in New York City.
Participating designers include: Prada, Balenciaga, Burberry, Marc Jacobs, Diane von Furstenberg, Manolo Blahnik, Oscar de la Renta, Stella McCartney, Jason Wu, Alexander Wang, Tory Burch, Derek Lam, Marchesa, Marni, Michael Kors, Rachel Roy, Rag & Bone, Thakoon, and more. Each designer has agreed to work with the NRDC's Clean by Design initiative to make their production more sustainable. An introduction to the initiative is below.
Video: YouTube, NRDCflix
By calling on luxury fashion labels, Runway to Green has the potential to influence mass market producers and customers. Sass Brown, author and professor at the Fashion Institute of Technology, speaks to the "trickle-down theory" on Ecouterre:
The building and expansion of luxury fashion labels is in great part, what fuels other markets with its visionary design and, in the case of eco-fashion, ethics. It is my hope that 2011 will give rise to new eco-fashion labels at the luxury end of the market, helping to consolidate as well as raise the level of design, quality, and ethics to a level that all fashion consumers aspire to.
A portion of proceeds from the sale of these collection items will go to the Alliance for Climate Protection, the Natural Resources Defense Council and the United Nations Environment Programme's Billion Tree Campaign.
For more, visit Runway to Green and Christie's Green Auction.
What do you think of the program? Are you miffed that top luxury designers are only committing to creating one garment or do you think it has growth potential? Tell us in the comment section, below.
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