TOMS Shoes launches classic sight-giving eyewear. Photo: TOMS Eyewear
Following in the footsteps of their highly successful One for One business model, TOMS Shoes is stepping it up with the launch of TOMS Eyewear, a line of three classic sunglasses that help give sight to a person in need.
They're not the first to introduce eyewear that benefits eyesight restoration projects, we've covered brands like Proof and Kayu who follow a similar model, but due to TOMS cult-like following, this initiative could have global impact. Take a look:
TOMS will help those in need with medical treatment, prescription eyeglasses and sight-saving surgery through a partnership with California-based Seva Foundation . Seva has been working for more than thirty years on global blindness prevention and sight restoration. TOMS is focusing their efforts in Nepal, Tibet and Cambodia to start.
Photos: TOMS Eyewear
The eyewear is currently available in both men's and women's style at TOMS.com and Nordstrom; prices range from $135 to $145.
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