Photos: La Remera.
La Remera is a new company from Argentina that makes basic t-shirts from noble materials such as Pima cotton under a responsible production system, adopting the BoGo model: for every purchase, it's committing to donate one t-shirt to children from rural schools in the country.
The company was founded by Ariel Estanga, an Argentine designer that worked for huge fashion companies like Zara --guilty of producing tons of cheap clothes but also one of top 10 buyers of organic cotton, and Mango.
Back in Argentina, the designer wanted to create a company with some meaning and partnered with APAER, an association of citizens that support rural schools by channeling society donations to the establishments where they are most needed.
Additionally, La Remera's products are mostly basic items that don't go out of style, which is a better approach than the nonsense new-collection-every-week one, plus some jewelry and accessories.
Made popular by TOMS shoes and followed by many others, the Buy One Give One (BoGo) model is based on using profits from sales to donate products to segments in need, and is growing with new projects every day.
However, it has not gone by without some criticism, as a model based on donations does not solve problems like poverty, and certainly bringing more products to earth does not solve environmental issues.
Still, a t-shirt with some social conscience is better than one simply made in China and charged ten times its value just because a brand stamped its label on it, as Argentina is full of.
Thanks Ana Lisa for the tip!
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