Image via Second Clothing.
Today's TreeHugger Deal$ comes to you Second Clothing, a company founded by Eric Wazana almost 10 years ago in Montreal. The company specializes in up-market jeans, including Second's Yoga Jeans, named the best women's jeans by a slew of magazines. It is known for the quality of its cuts and for its social conscience, reflected in its 100% Quebec production and its constant search for new ecological fibers to use in its clothing.
The latest collection, called S(eco)nd, is the natural extension of the company's collective vision.
"Like us, our clients are already aware of the impact of each of their actions on the environment," explains Wazana. "With this new collection, we hope to make people even more aware, and to demonstrate that it is possible to be both eco-friendly and fashionable."
Second uses only recycled water during their washing process, consuming 50% less water than their competitors. Additionally, they use toxin-free dyes, recycled leather and existing buttons rather than having new ones made. Second Jeans are hand crafted on an individual basis to give them an authentic vintage look. With this unique attention this means that no two Second Jeans are exactly alike.
From today through February 10, 2010, TreeHugger readers will save 15% off any regular priced eco or yoga jeans. Coupon code: treehugger. Second Clothing
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