The dye is 100% plant-based, vegan-friendly and cruelty-free and comes in 13 different shades, most of which are darker tints like chocolate mahogany and medium natural brown. Ingredient lists for all of their products are available online so you can check ahead of time to make sure you're not getting something you don't want. Other things that the hair dye is free of include: "p-Phenylenediamine (PPD), resorcinol, m-aminophenol, p-aminophenol, toluene-2,5-diamine, azo-dyes, diazo-dyes, disperse dyes, ammonia, and parabens."How Does Plant-Based Hair Dye Work?
Instead of using synthetic dyes, which open up the hair shaft, thus damaging it, Advanced Cosmetic Technologies uses their patented RBE-Colors (Renewable Botanical Bio-Colors), which are smaller particles and thus able to penetrate the hair shaft without ruining it. The permanent hair dyes only last 20 washes (but up to 40 if your hair is compliant), and the semi-permanent dye only last about 5 washes, so keep that in mind as it might get expensive (and time consuming) to dye your hair once a month. There are 4 tint shampoos and conditioners to also help stretch the color out to 8 weeks. If you're unsure about what color to choose or how it works, Advanced Cosmetic Technologies offers an FAQ page to answer all of your questions.
All containers and shipping materials are made from FSC-certified, 80% post-consumer materials and come from manufacturers that use wind energy. Advanced Cosmetic Technologies is also a member of several groups pushing for healthier cosmetic products, such as the Campaign for Safe Cosmetics and Co-op America. Hair dye and color maintenance products can be purchased online and applied at home, or in a salon if your stylist is adventurous. Herb UK Salons now use Act Naturals hair color in all of their salons.
Thanks Tipster Steven! :Advanced Cosmetic Technologies
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