UltraTouch Jean fiber insulation. Credit: UltraTouch
Today through March 14, bring your worn down denims to Gap stores across the United States and they will be recycled into UltraTouch Natural Cotton Fiber Insulation. The retail chain has teamed up with Cotton Incorporated for their COTTON. FROM BLUE TO GREEN.® denim drive; once jeans are converted into insulation they will be donated to communities in need. Click through for discounts and more on the process: Participating customers will receive 30% off new denim purchases from Gap, GapKids or babyGap. We suggest making a beeline for their organic cotton jeans or Stella McCartney's collection--or forgo consumption and just donate!
Screenshot via Cotton. From Blue to Green.
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