Snuggie CEO Scott Boilen announced today that company is launching a new line of celebrity-endorsed high-end Snuggies, some of which will use actual fur. PETA immediately slammed the slanket-maker using some of their own star power.
"Why not use fake fur," Baywatch star Pamela Anderson asked. Anderson, who bared it all for a 2006 PETA campaign, added that "It is disappointing seeing stars like Aretha Franklin and Madonna glamorize dead animals. I have the pink Snuggie and would love a faux-fur one."
But it was in fact Aretha Franklin's tree lighting performance that inspired the new line. Boilen said the company received hundreds of thousands of requests for such an item after Franklin was mocked in the news for her "fur Snuggie." And this wasn't the first time they had received such requests.
Boilen admits they'd hoped the Designer Snuggie collection would meet these needs but the line, which comes in zebra, leopard and camel, has not been a hit.
"We've sold 30 million Snuggies to date but the product still has a stigma for some," said Boilen. "We've had many requests from those who think the Snuggie is...'HAWT'...but wouldn't be caught dead [or at least on tv] in an actual Snuggie."
Boilen was tight-lipped about which celebrities would actually be endorsing the product but I am guessing Kenny Rogers.
Never one to side-step controversy, PETA admitted they are already prepping a campaign against the Snuggie line which they hope to feature at their newly acquired domain: sex.com. The campaign is expected to go live by the end of this week.