Nike Talks Trash With Shoe Made From Manufacturing Waste


Steve Nash, the All-Star Guard for the Phoenix Suns, and Nike have teamed up to create the Nike Trash Talk, the first Nike performance basketball sneaker completely produced from manufacturing waste. Nash, who debuted the shoe last night in the Phoenix versus Dallas Mavericks game, appears to be quite a greenie himself: "Any opportunity to promote the environment and preserve our planet is a step in the right direction," he said in a press release.

Modeled after Nash's current shoe, the Nike Zoom BB II Low, the Trash Talk meets Nike's Considered design standards for sustainability, which we've discussed at length about, in the following ways:1. The upper is pieced together from leather and synthetic leather waste from the factory floor using zig-zag stitching.

2. The mid-sole uses scrap-ground foam from factory production.

3. The outsole uses environmentally-preferred rubber that reduces toxics and incorporates Nike Grind material from footwear-outsole manufacturing waste.

4. The Phoenix Suns' colorways will have shoe laces and sockliners that use "environmentally preferred" (we're not clear what that means) materials, and will be packaged in a fully recycled cardboard shoe box.

No word, alas, on worker renumeration and conditions, a sore subject that Nike has been nursing ever since the New York Times published a series of articles in 1996 and 1997 that reported "grim conditions" and widespread human-rights abuses in Nike factories.

A limited number of the Trash Talk will be made available in three different colorways: Two Phoenix Suns colorways (home and away), plus one colorway for Nash to wear this week for the All-Star Game. You can get the All-Star colorway this week at the House of Hoops by Foot Locker in New York City and New Orleans for a suggested retail price of $100.

For Phoenix Suns fans, the team's colorways will launch on April 22 at the House of Hoops. ::Nike

See also: ::Nike+Environment???