Credit: Mynameispaul, CC
Mercedes-Benz New York Fashion Week may be bidding a final farewell to Bryant Park and for the last hurrah, IMG Fashion, Tetra Pak, and natural beverage supplier O.N.E. ™ Natural Experience, have announced that the entire production will be -- for the first time ever -- a carbon neutral event. Continue reading the full announcement, made at a press conference this morning, after the jump:
Mercedes-Benz Fashion Week will be using a combination of emission reduction activities and carbon offsets to ensure its emissions are reduced to net zero. The carbon offsets will be purchased from a long-term forestry management project at The Big River/Salmon Creeks Forests in Mendocino, CA, as well as sustainable sourcing of local natural gas at two dairy farms in Idaho.
As a result of the initiative, nearly 1,000 tons of carbon emissions will be offset, helping Mercedes-Benz Fashion Week take responsibility for its carbon footprint by supporting the adoption of low carbon technology elsewhere which will help the world reduce greenhouse gas emissions.
Fern Mallis, senior vice president of IMG Fashion, noted that the initiative is a historic first for Mercedes-Benz Fashion Week in New York. "We are delighted and proud to work with Tetra Pak and O.N.E. on environmentally responsible initiatives that help set an example in the fashion industry and beyond."
Tetra Pak and IMG Fashion partnered with leading provider of carbon reduction solutions, The CarbonNeutral Company, to measure and certify the project. The awarded certification signifies that CO2 emissions produced by Mercedes-Benz Fashion Week have been measured and reduced to net zero. The reductions can be both 'internal' (e.g. a change to a process that will cut emissions) and 'external' (commonly known as 'carbon offsets).
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