London Fashion Week: 5 Stunning New Ethical Labels at Estethica AW10 (Photos)

MaxJenny New Black Collection AW10 photo

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There's nothing like Fashion Week to bring light and colour to a rather grey and drizzly London at this time of year! Sunday's visit to Estethica was full of sartorial delights, the ethical fashion showcase raises the bar each season, but it's safe to say that this Autumn/Winter 2010 sees the Estethica show hitting new heights of quality and sophistication.

Our favourite labels were as inspiring as ever, here's looking at you Ada Zanditon and Christopher Raeburn, and we absolutely loved Goodone's collection of funky structured knits. But we're also very excited by the fresh new talent on show, from crazy ponchos to silky dresses, the desire factor was so high we're almost looking forward to next winter already!

By Stamo AW10 photo

By Stamo: Image by author at London Fashion Week Estethica show
By Stamo
We loved the luxurious silk designs by locally produced London label By Stamo. The collection's title 'Combat Dandy' picks up the military detailing of epaulettes and uniform pockets on very delicate silk and wool fabrics. By Stamo also has a 'Confusion Line' which has a fun mix and match theme with halves of vintage jackets that can be buttoned together to create endless variation.

Emesha ethical fashion photo

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The UK based Emesha label describes their collection as a 'high end, sport-luxe label with clean lines and feminine silhouettes created by experimental pattern cutting." We love the luxurious quality of the silk with the sleek minimal shapes - sexy and modern. Emesha is produced using eco-friendly fabrics by a 'skilled but deprived fashion production community in Hungary'.

Henrietta Ludgate AW10

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Henrietta Ludgate
The amazing structures of Henrietta Ludgate's collection were wowing fashionistas when I arrived, everyone was trying something on! Using fine Scottish and Yorkshire wools and cashmere Ludgate creates beautiful forms, from stiffened flared mini skirts to a high collared coat that covers your ears. Henrietta says that her AW10 collection is inspired by 'enchanted forests at dusk and legendary fairytales.' We were spellbound!

Ivana basilotta AW10 photo

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Ivana Basilotta
Ivana Basilotta is an eclectic mixture of a London based Italian designer who produces her designs in India. This interesting combination produces stunning results! We loved her floaty peace silk, wood pulp chiffon and bamboo creations with delicate embroidery contrasting with metal studs and chains detailing. The collection is appropriately titles 'Glamour punk'.

Max Jenny painting ponchos AW10 photo

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Danish designer MaxJenny certainly made a big splash at Estethica with the launch of her new label. Her crazily coloured ponchos were a sight to behold. All are made from recycled PET bottle fabric, some are printed with pixelated colours, but the most unique are the designs printed with her mother's stunning expressionist paintings. A bold sartorial statement that will definitely brighten any dark winter day! We also loved The New Black collection, seen at the top of this post, which Max Jenny describes as "multi-functional architectural pieces with complex cut based on folding and geometric shapes, which follow the movement of the body."

More on Estethica at London Fashion Week
London Fashion Week: Bird Textiles' Eye Catching Prints at Estethica
London Fashion Week's Estethica Features Beautiful Fabrics Recycled in Bags and Clothes
London Fashion Week: Plight of Bees Inspires Stunning SS10 Collection
London Fashion Week - 3 Outstanding Talents at Estethica
4 New Designers to Watch at London Fashion Week
London Fashion Week launches with Ethical Catwalk Shows and a Sustainable Clothing Action Plan

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