Levi's Launches Organic Brand Globally



Levi Strauss & Co., creator of the world’s first pair of blue jeans back in 1873, has now launched a new brand called Levi’s Eco. We originally brought you the news back in the summer, but thought we’d do a follow-up piece now that we’ve seen them firsthand. These organic cotton jeans are high-end and costly, but are pretty comparable to other jeans that we’ve seen. As part of the global launch, the Eco jeans are available in all of the Levi’s U.S and Europe stores. Right now they are offering an organic jean jacket as well and apparently new products will be introduced this coming spring. Unfortunately, we still don’t have any information on where/how these jeans are made but it is worth noting that the company's Capital E collection (which includes some Eco jeans) is made in North Carolina. ::Levi Strauss & Co.

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