"A label is any kind of tag attached to something so as to identify the object or its content." But what if you were the one to define the object? That's what designers Shawna Robinson and Natalie Sydoruk have been collaborating on since March 2007 through their clothing line, Label. They resist the urge to define their wearers, but instead invite the wearer to define the clothing. The idea was born out of their mutual desire for quality clothing that fit their unique lifestyles. Label reinvents the basics, inspiring and encouraging generous styling and wardrobe play. The two owners are deeply committed to creating clothing from an ethical standpoint, utilizing organic, renewable or reclaimed fabrics for their garments wherever possible. T-shirt designs are drawn and printed by hand using non toxic paints and all in-house fabric waste is collected and donated to local artists making handmade stuffed creatures.
From now until November 15, 2009, TreeHugger readers can reinvent their wardrobe with 20% off your online purchase at Label. Coupon code: treehugger. Label
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