Photo courtesy Urshuz. In promotional material, Urshuz touts the fact that "2 Uppers + 2 Soles = 4 Options."
Grant Delgatty was a shoe designer for over a decade - working with K-Swiss, Puma, and Vans -before he decided he'd had enough of trying to think of what consumers would want in a season or two. Instead, he endeavored to create a line of shoes consumers could customize for themselves, by choosing soles and switching out uppers when they were worn, out of style, or didn't match a wearer's mood. Even better, Delgatty made the soles of the shoes recyclable. Thus, Urshuz (pronounced 'Yer shoes') were born.
Delgatty knew there were already customizable shoes available, but consumers usually had to wait a few weeks to receive their designs. At the same time, Delgatty said wanted to create a shoe that allowed the user into the design process - shoes that would allow for the changing whims of the wearer. And, last but not least, he thought there was a way to make an environmentally friendlier shoe by creating soles that could be easily tossed in the recycling bin.
Coming this June, Urshuz will first be available only in men's styles, though Delgatty is working on a line for women and children. Buying two separate colors of soles and two separate pairs of uppers unables the wearer to have four pairs of shoes.
The shoes work via a series of rings attached to the shoes' uppers. These elastic 'U' rings are attached into channels molded into the outsole. The same sole can be used for either a canvas upper something akin to Dockers, a more sneaker-style look, or even flip flops and open-toes sandal styles.
Prices for soles plus uppers will range from $44.99 to $74.99, according to the company, with a majority of the styles offered at $59.99. Seven different uppers will be released in June, along with seven colors of soles. Urshuz will be available at retailers such as Urban Outfitters.