Independent Sustainable Designers to Showcase at NOW During NYC Market Week

now showcase fall 2010 photo

Credit: Jai, NOW

Emerging and independent fashion designers in New York City are coming together for the sake of green fashion to show at the apparel tradeshow co-op NOW Showcase, which occurs during NYC Market Week, alongside D&A;, Coterie, and Train. We visited last year and saw innovation in design from reigning green queen Linda Loudermilk to to notable newcomer Sarah Dixons Nova (SDN) -- and their fab shoe pants -- find out which designers are set to show their fall 2010 collections in February: The Now Showcase is a collaborative effort by its members to show fashion collections to buyers and editors. We are familiar with collaborative work space -- in the age of sustainability and uncertain economical times -- and in fashion, where independent designer show under an umbrella label, like House of Organic. Judging by the NOW Showcase's growth in 2009, they doubled from 9 to 18 lines over the last two seasons, and are adding a third day from February 20-22, this may be a trend we will see in upcoming seasons.

All designers have a focus on fair trade and sustainable materials. We look forward to seeing fall 2010 collections by NatureVsFuture, SDN, Ryann, Jai, Feral Childe, AngelRox, She-Bible, SUST, Rebe, Snoflake, Turk + Taylor, ecoSkin, and Kelly Lane.

Visit NOW Showcase for more.

View the slideshow from Spring 2010, NOW Showcase: SDN's Pant Shoes, T-Luxe Lingerie, Linda Loudermilk, and More

More Spring/Summer 2010
Spring/Summer 2010: Mociun (Womens)
Spring/Summer 2010: Earth Creations
Spring/Summer 2010: Lulu Frost Vintage Jewelry (Photos)
Spring/Summer 2010: Cri de Coeur for Bahar Shahpar (Photos)
Spring/Summer 2010: Doucette Duvall
Feral Childe Spring/Summer 2010: The Hills Are Alive
Spring/Summer 2010: Jai Active Wear - Rompers, Jumpers, and More
Spring/Summer 2010: I Love Ryann
Spring/Summer 2010 Preview: Curatorial by Popomomo
Spring/Summer 2010 Preview: Lav & Kush - Interview with Designer Angela Saxena
Spring/Summer 2010 Preview: FIN
Chicago Fashion Week: Frei Designs Spring 2010
Linda Loudermilk Spring 2010 Preview
LA Fashion Week Spring 2010: Popomomo
Chicago Fashion Week Spring 2010: Mountains of the Moon - Interview with Designer Melissa Baswell
Chicago Fashion Week: Frei Designs Spring 2010
Bahar Shahpar Spring 2010 Collection at New York Green Fashion Week
Study by Tara St. James at Green Fashion Week in New York
Green Fashion: New York Fashion Week Spring 2010 Ethical Fashion Show Highlights (Slideshow)

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