Independent Sustainable Designers to Showcase at NOW During NYC Market Week

now showcase fall 2010 photo

Credit: Jai, NOW

Emerging and independent fashion designers in New York City are coming together for the sake of green fashion to show at the apparel tradeshow co-op NOW Showcase, which occurs during NYC Market Week, alongside D&A;, Coterie, and Train. We visited last year and saw innovation in design from reigning green queen Linda Loudermilk to to notable newcomer Sarah Dixons Nova (SDN) -- and their fab shoe pants -- find out which designers are set to show their fall 2010 collections in February: The Now Showcase is a collaborative effort by its members to show fashion collections to buyers and editors. We are familiar with collaborative work space -- in the age of sustainability and uncertain economical times -- and in fashion, where independent designer show under an umbrella label, like House of Organic. Judging by the NOW Showcase's growth in 2009, they doubled from 9 to 18 lines over the last two seasons, and are adding a third day from February 20-22, this may be a trend we will see in upcoming seasons.

All designers have a focus on fair trade and sustainable materials. We look forward to seeing fall 2010 collections by NatureVsFuture, SDN, Ryann, Jai, Feral Childe, AngelRox, She-Bible, SUST, Rebe, Snoflake, Turk + Taylor, ecoSkin, and Kelly Lane.

Visit NOW Showcase for more.

View the slideshow from Spring 2010, NOW Showcase: SDN's Pant Shoes, T-Luxe Lingerie, Linda Loudermilk, and More


More Spring/Summer 2010
Spring/Summer 2010: Mociun (Womens)
Spring/Summer 2010: Earth Creations
Spring/Summer 2010: Lulu Frost Vintage Jewelry (Photos)
Spring/Summer 2010: Cri de Coeur for Bahar Shahpar (Photos)
Spring/Summer 2010: Doucette Duvall
Feral Childe Spring/Summer 2010: The Hills Are Alive
Spring/Summer 2010: Jai Active Wear - Rompers, Jumpers, and More
Spring/Summer 2010: I Love Ryann
Spring/Summer 2010 Preview: Curatorial by Popomomo
Spring/Summer 2010 Preview: Lav & Kush - Interview with Designer Angela Saxena
Spring/Summer 2010 Preview: FIN
Chicago Fashion Week: Frei Designs Spring 2010
Linda Loudermilk Spring 2010 Preview
LA Fashion Week Spring 2010: Popomomo
Chicago Fashion Week Spring 2010: Mountains of the Moon - Interview with Designer Melissa Baswell
Chicago Fashion Week: Frei Designs Spring 2010
Bahar Shahpar Spring 2010 Collection at New York Green Fashion Week
Study by Tara St. James at Green Fashion Week in New York
Green Fashion: New York Fashion Week Spring 2010 Ethical Fashion Show Highlights (Slideshow)

Independent Sustainable Designers to Showcase at NOW During NYC Market Week
Emerging and independent fashion designers in New York City are coming together for the sake of green fashion to show at the apparel tradeshow co-op NOW Showcase, which occurs during NYC Market Week, alongside D&A;, Coterie, and

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