Hugo Boss Reforests Peru's Rainforest One Tree At a Time


Credit: Hugo, Via WWD

Hugo Boss is reforesting Peru's rainforest with their Hugo fragrance, whose scent license is held by Procter & Gamble, in a cause-related marketing initiative "One Fragrance, One Tree." Hugo and French environmental organization Pur Project will plant one tree in Peru's Amazonian rainforest for each special edition Hugo Element and Hugo Man fragrance produced, WWD reports:
The Peruvian plantation funded by the Pur project covers 800 hectares--three times the area of New York's Central Park. The special edition bottles launch this month and include "tree codes" that allow customers to view the location of the tree their purchase helped fund online.

As a global organization the Hugo Boss brand pursues environmental initiatives, from their facilities in Metzingen and Switzerland to logistics and retail locations, from their website:

The new administrative complexes in Metzingen and Switzerland illustrate how we have put our environmental principles into practice. Their "intelligent" architecture and building technology - including the double façade which uses thermal lift to promote natural ventilation - help to minimize energy requirements. Cooling ceilings serve as environmentally-friendly air conditioners, while state-ofthe-art solar panels meet a substantial part of the buildings' energy needs.

Logistics are another area of HUGO BOSS activities with ecological implications. Precision planning and smooth processes enable us to avoid redundancy when moving merchandise and materials, and thus to save energy and reduce air pollution to a minimum. Moreover, we prioritize technically advanced forms of transport that reduce the impact on the environment. We also ship merchandise by sea rather than air whenever viable.

At our retail locations around the world, we harness environmental technologies such as long-life light bulbs that require less power to function. The materials, paints and finishes used in our stores contain no solvents or contaminants, and comply with our stringent ecological standards.

:: WWD, Hugo Boss