Harry Potter's Emma Watson to Launch Sustainable Clothing Line?

Emma Watson

Photo credit: Getty Images

From Hogwarts to haute couture, our little Hermione is growing up fast. But rumor has it that Emma Watson, who also happens to be the new face of Burberry, isn't content to merely play clotheshorse—the fashion-forward ingenue might be designing her own line with organic and fair-trade clothier People Tree, according the Daily Mail.

Of course, the rag isn't exactly Britain's paper of record, and Watson has denied any desire to attach her name to vanity fashion projects. "I'm really not interested in doing it for my own ego. I'm not a designer," she told WWD just last month. "If someone asked me to do something that was beneficial to a cause, then maybe I'd consider it, but not just [to be able to say] 'Look at me! I've got my own line!'"

An unnamed source (read: someone who happened to spot Watson exiting Topshop one day) explained to the Daily Mail that Watson, who's headed to Brown University this fall, is a huge supporter of ethical issues and is "keen to branch out" from acting.

Then there's the actress's own admission that sustainable fashion is lacking a certain, well, magic. "I'm really interested in fair-trade fashion and organic cotton, but it's hard because, to be honest, the stuff's kind of ugly or really plain", she told British Elle in June.

Her spokesperson, however, put the kibosh on any sartorial suppositions: "'Emma supports many fair-trade organizations but has no formal relationship with any company."

Party pooper.

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