The female executives of Gucci Group. Credit: Frederike Helwig, via WSJ
The Rainforest Action Network has announced that Gucci Group--including high fashion houses--Yves Saint Laurent, Alexander McQueen, Stella McCartney and Balenciaga--has pledged to reduce the amount of paper it uses, eliminate fiber from high conservation value forests, and purchase only recycled products--or those certified by the Forest Stewardship Council--by December 2010. Click through for our video with RAN's Forest Campaign Director, Lafcadio Cortesi and model and activist Summer Rayne Oakes. Mimma Viglezio (far right), Executive VP Global Communications at the Group says, "We hope our actions will also raise awareness inside the fashion industry that it's possible for our industry to make a difference for rainforests and for the climate."
We spoke with RAN's Forest Campaign Director, Lafcadio Cortesi and Summer Rayne Oakes at the GreenShows during New York Fashion week about their partnership with Tiffany & Co., and their efforts to end the destruction of Indonesia's rainforests, video below.