Green Fashion: 5 Eye Catching Prints at Estethica - London Fashion Week SS11

Borders and Frontiers SS11 photo

Borders and Frontiers SS11 - Images by Kerry Dean via Centre For Sustainable Fashion

The brand new talent on show at this season's Estethica show weren't shy in coming forward. Bold, eye catching digital artworks, printed on gorgeous sustainable fabrics, seemed to be the thing, announcing the new arrivals with grand visual fanfare. But the new kids on the fashion block weren't the only ones grabbing our attention. Find out which of our green fashion favourites also produced stunning patterns this season.

Borders and Frontiers at London Fashion Week SS11photo

Borders and Frontiers SS11 - Images by Leonora Oppenheim
Borders and Frontiers
This new London based label of Scandinavian designers is one of the recent beneficiaries of the Centre For Sustainable Fashion mentoring programme at the London College of Fashion. We love their modest, but slinky, silk dresses printed with sumptuous digital artworks commissioned from various artists. They are definitely ones to watch.

Nina Børke, the illustrator of the above textile Natural Wonder / things that do and do not exist, says of her collaborations with Borders and Frontiers:

"Firstly I admire how my friends behind Borders & Frontiers manage to bring together a sharp instinct for fashion, a never failing ability to make everything look beautiful, and a philosophy about their work that exhibits generosity, playfulness and ethical thinking. In addition I love being part of this collaboration alongside some very talented visual artists."

Ada Zanditon ADZ Nebulayan SS11 photo

ADZ by Ada Zanditon - Images via Ada Zanditon
Ada Zanditon
As if it's not enough to have produced the most beautiful and sophisticated collection of the season with Pyramora Ada Zanditon also took it upon herself to develop a diffusion line this season. ADZ by Ada Zanditon is a casual, but funky, collection of unique prints on fine jersey fabrics.

Ada describes ADZ thusly:

"The shapes are fluid and feminine with sustainable silk and tencel jersey draped into flattering dresses, with cowl necks and hoods. There are flippy city-shorts and fluttery tank-tops in chiffon. There are also body-conscious cycling shorts, cropped and extra-long leggings with a strong classic American sportswear influence."

PARTIMI SS11 Golovin Blouse photo

Partimi Golovin Blouse SS11 - Images via Partimi
Another of our favourite newcomers this season is Eleanor Dorrien-Smith with her new label Partimi. A recent graduate of Central St Martins Eleanor has created a gorgeously graphic collection for SS11 using silk jerseys, knits and cottons. She describes her work as having "an inherent environmental edge" and says:

"The new collection has been designed in homage to costumes that the designer's grandmother collected from a sale of Diaghilev's Ballet Russes costumes at Sotheby's in 1969. Inspiration is drawn from bold graphics married with the textures of hurried repairs, patching and repeated darning that mark the signs of wear-and-tear from over a century."

Maxjenny at London Fashion Week SS11 photo

Maxjenny SS11 - Images via Maxjenny
Maxjenny, one of our ones to watch from last season, was back again for SS11 with something surprising. This Swedish designer hadn't created a new collection, and we love her for this fact. In a world where designers have to produce full new collections each season to stay in the limelight, Maxjenny has found that her format, dramatic swinging ponchos made from recycled PET printed with boldly coloured artworks, works season after season. She just chooses new art for each season. Simple, but effective, and transcending trend to become iconic sustainable fashion.

She Died of Beauty SS11 photo

Images via She Died of Beauty
She Died of Beauty
The comic style turn came this season from supermodel Erin O'Connor and stylist Kate Halfpenny with their bold slogans printed on organic cotton t-shirts and bags. It couldn't have been a simpler idea, but somehow due to the cheeky tone, and the kudos that Erin O'Connor brings to anything she's involved in, She Died of Beauty was a total hit.

Erin and Kate say of their witty foray into garment production, "The very visual nature of fashion is to manipulate and exaggerate almost everything. We loved the idea of twisting a polite sentiment into a naughty yet, frivolously funny statement that we hope will appeal to all.... a teasing yet affectionate tickle at the fashion industry we continue to love, honour and serve...after all, there's no reason why style and conscience can't co-exist!"

Borders and Frontiers
ADZ by Ada Zanditon
She Died of Beauty
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Green Fashion: 5 Eye Catching Prints at Estethica - London Fashion Week SS11
The brand new talent on show at this season's Estethica show weren't shy in coming forward. Bold, eye catching digital artworks, printed on gorgeous sustainable

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