Garnier is rolling out a paraben- and silicone-free shampoo and conditioner, called Pure Clean--just in time for Earth Day, go figure--but the big news here is that they're partnering with TerraCycle on a a href="http://www.terracycle.net/brigades/personal-care-and-beauty-brigade--2?locale=en-US">Personal Care and Beauty Brigade, a program to collect and recycle all personal care and beauty packaging at no cost to consumers--meaning the postage is pre-paid!The program kicks off tomorrow with the start of The Cleaner Greener Tour, a free event, which is open to the public, in Times Square on tomorrow, April 11th. You'll be able to recycle old beauty packaging, snag samples and spot an eco-celeb, or two.
But you don't need to attend the event to join the Personal Care and Beauty Brigade, visit Terracycle to sign up. And it's important to note that this service is for all beauty materials, regardless of brand.
They'll also be showcasing their new biodegradable shampoo and conditioner, called Garnier Fructis Pure Clean, which is "expected to have far-reaching impact on the haircare industry," according to the press release. That's a hefty goal considering Garnier products have a moderate- to high-hazard rating on the Environmental Working Group's (EWG) Skin Deep Cosmetic Database, which is not good. (Their new line has yet to be rated by EWG.)
Next stop on the Cleaner Greener Tour: Cincinnati, then on to Nashville, Detroit and New Orleans. Visit Terracycle for more.
Also a stylist and the founder of PastFashionFuture.com, Emma Grady is the resident fashion expert at TreeHugger.com. Find her on Facebook and Twitter.
Revolution in a Bottle: How TerraCycle Redefines Green Business
TerraCycle Takes A Bite Out Of The Big Apple
Terracycle and Sponsored Waste