Photo credit: cloverity
Four of beauty company Aveda's most prominently used botanical ingredients have attained Cradle to Cradle certification (C2C): Its rose and lavender essential oils come from a sustainable organic farm in Bulgaria, while its wild Australian sandalwood is sourced from the Mardu people of Western Australia based on standards of an indigenous raw materials certification.
Meanwhile, organic uruku, a pigment Aveda uses in lipsticks, is sustainably harvested by the Yawanawa people of the Brazilian Amazon.
The ingredients were assigned the C2C label, which can only be assigned to materials that are reusable or biodegradable and renewable, by the Environmental Protection and Encouragement Agency after three years of assessment.
Besides publishing its green ingredients policy in 2006 as a first step toward C2C certification, Aveda has also been making its packaging more eco-friendly, including using up to 100 percent post-consumer recycled high-density polyethylene in bottles and jars, as well as packaging that can be easily taken apart for curbside recycling. ::GreenBiz