Fashion Students Rise to Challenge of Making Cycling Stylish

Tech-Chic photo
Photo credit: LVMH

Skintight cycling bib shorts, moisture-wicking performance jerseys, and helmet hair don't exactly inspire immortalization in the annals of high fashion, but that didn't stop one luxury-goods maker from trying.

LVMH Moët Hennessy Louis Vuitton threw down the gauntlet to students from the Fashion Institute of Technology (FIT) to create stylish, practical, and affordable bike clothing and accessories in support of New York City Mayor Mike Bloomberg's pro-cycling initiatives.
Tech-Chic photo
Photo credit: LVMH

The Bike in Style challenge, the results of which were announced yesterday at the LVMH Tower in New York City, charged FIT students to design a set of biking essentials for both men and women: a poncho, a jacket, and a travel bag.

Bagging the award for first place, Jessica Velasquez won $5,000 for her designs (above), which will be unveiled as DKNY-developed prototypes this summer in conjunction with NYC's Summer Streets, of which LVMH is a major sponsor.

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Tags: Accessories | New York City | United States


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