Fall Fashion 07: Positivitee


Wear your favorite cause on your chest (or hip, as the case may be) with Positivitee's line of sweatshop-free activist shirts and tees. "My daughters and I wish to walk softly on the Earth," says Heidi Matonis, the company's president and founder. "But we also wish to be heard."

Coming this fall are six new designs, printed on 100 percent organic cotton Henley and thermal shirts, with a show of support Retired Thoroughbred Foundation (above), Oceana, Save the Children, Heifer International, the Dian Fossey Gorilla Fund, and the Good Dog Foundation. With the purchase of each shirt—prices range from $20 to $50—five smackeroos are donated to the respective organization.

Click below the fold for a preview of all six shirts. ::Positivitee