Sure to be known as "that Swedish Organic Shop on Ludlow," Ekovaruhuset (tr. House of Organics) is the newest edition to the developing eco-shopping circuit on Manhattan's Lower East Side. Everything in the store meets strict eco-guidelines and contains no less than 90% organic content. In addition most garments are ethically produced and meet fair trade guidelines. Shelves are stocked with both designer pieces and basics like underwear, lingerie, socks, jeans and sneakers for both men and women. New to New York, several Swedish, German, French brands can be found as well as one-of-a-kind designs by local fashion designers such as Susan Cianciolo, Mika Machida, Three as Four.
Proprietress and Swedish eco/fair trade champion Johanna Hofring opened the original Ekovaruhuset in Stockholm Sweden three years ago now. The space that now houses the New York store was first opened as a fashion collective/shop called the Art Fiend Foundation by Johanna over 10 years ago. :: Ekovaruhuset