Eco Chic panel discussion with Eviana Hartman, Sass Brown, Hazel Clark, Marcus Bergman & Karin Stenmar (left to right). Credit: Goodlifer
The Swedish Institute has selected the top environmentally-friendly and ethical fashion designers from Sweden for a carefully curated exhibit now showing at Scandinavia House. The showcase, Eco - Chic Towards Sustainable Swedish Fashion, features Anja Hynynen, Julian Red, Nudie, Pia Anjou, Bergman's, Camilla Norrback, Dem Collective, Reflective Circle, Righteous Fashion, Swedish Hasbeens, and Zion, and opened in conjunction with a symposium on sustainable fashion.
We couldn't make to the opening night, fortunately our friends at Goodlifer, Ecouterre, and Tear-n Tan provided all-star coverage of the event. Click through for photos, videos, and lasting impressions from the panel discussion on eco-fashion:
The exhibition commenced with a sold-out panel discussion moderated by Dr. Hazel Clark, dean of the School of Art and Design History at Parsons, and featured panelists Sass Brown, a professor at the Fashion Institute of Technology; Evianna Hartmann, designer of Bodkin; Karin Stenmar, co-founder of Dem Collective, and Marcus Bergman, managing director of The Ecocotton Co.
Bergman's. Credit: Goodlifer
Marcus Bergman, spoke to the logic behind fast fashion, what he calls "the party top phenomenon". A term that recognizes how tops are considered disposable fashion items, whereas bottoms, like jeans, can be worn every day. According to Goodlifer, he says, "few of us think about the fact that it took someone nine months to grow that garment. It's considered disposable so why not make it from disposable materials." I wonder what Bergman would have to say about H&M;'s recent use of more sustainable textiles; their Garden Collection uses tencel, recycled poly, organic linen and organic cotton.
Johanna Hofring's designs left and right. Credit: Abigail Doan for Ecouterre
The majority opinion from the panel was that "emotional connections"--the exact opposite of fast fashion--with clothing will be the key in changing patterns in dressing and consumption. Abigail Doan reports for Ecouterre, below.
The consensus from the symposium, if there was one to be made, is that sustainable fashion is a multifaceted equation that often goes beyond eco-materials, trade and labor issues, and environmental-impact calculations. In fact, it'll be the emotional connections we make with our garments--whether it relates to how they were produced or the memories we create with investment pieces--that will usher a new mindset about the way we dress.
Pia Anjou. Credit: Goodlifer
Righteous Fashion. Credit: Goodlifer
If you won't have the chance the visit the exhibit in person or you don't have a New York City zip, watch short clips showing 360 views in two videos by Tear-n Tan, below.
Eco-Chic exhibit, room 1. Video by Tear-n Tan
Eco-Chic exhibit, room 2. Video by Tear-n Tan
The free exhibit is open now through August 21, 2010 at Scandinavia House: The Nordic Center in America, located at 58 Park Avenue in New York City. Visit Scandinavia House for more.