Coming Soon: Shop Eco Fashion on Sale with New Invite-Only Online Store

LovingEco fashion website photo

Photo: courtesy LovingEco

For anyone who likes shopping online--and on major discount--there's an invitation only shopping site that will set eco fashion lovers' hearts aflutter. Called LovingEco, it is dedicated entirely to bringing fair trade fashion, accessories, and beauty products to the masses. TreeHugger got a sneak peek before its launch June 6, 2011. Read on:The limited time and brand specific sales allow for surprising discounts. And with the many cries for affordable green fashion the price points on LovingEco, which go up to 70% off retail prices, will satisfy shoppers looking for eco fashion designer duds for less.

Currently, shoppers can find Stewart+Brown's collection on the cheap, from Organic Cotton Print Scarf for $15.95 to a Linen Lace Tank Dress for $49.95.

To help navigate the best of the sales, the team at LovingEco, which is led by co-founders Melinda Moore and Justine Lassoff, has curated Editor's picks as well as Tastemaker Picks, which highlights the favorite fashion items on the site.

The site is also putting 3% of net proceeds from each purchase aside to donate to social and environmental causes, including Farm Sanctuary, Global Green USA, Stand Up To Cancer, The Environmental Media Association, Village Empowerment and Wholesome Wave.

Like this post? Follow Emma Grady, an award-winning fashion writer, stylist, and the founder and editor of, on Facebook and Twitter.
More Eco Fashion Shopping Sites
Shop Celebrity Closets for Charity, Swap/Borrow 'Recycled Luxury' Clothing at I-ELLA
Adili Online Ethical Fashion Store Launches Own Label For SS09
NEW: Branch Boutique Online Sustainable Fashion Shop, Mociun Sales, and More

Related Content on