California Attorney General Takes On Formaldehyde-Laden Brazilian Blowout

jennifer aniston photo

Photo: Gala.Fr

Last month we were shocked by the news that Brazilian Blowout formula--favored by celebs like Jennifer Aniston--contains between 4.85 percent and 10.6 percent formaldehyde. At that time, it was under investigation by the California Bureau of Labor and the Department of Public Health in California and on November 10, California Attorney General Dennis Regan filed a lawsuit against the brand for their failure to warn consumers and cosmetic workers that their salon hair treatment formula, called "Acai Professional Smoothing Solution," contains "high levels of formaldehyde," according to the complaint (via No More Dirty Looks).

As I wrote back in October, the product website states the formula contains no harsh chemicals and no formaldehyde. According to the complaint filed by California Attorney General, the product releases formaldehyde ("a chemical known to the State of California to cause cancer") gas during ordinary salon use, which is a violation of the Safe Drinking Water and Toxic Enforcement Act of 1986: "businesses must provide persons with a 'clear and reasonable warning' before exposing them to such chemicals."

The complaint also goes after the Brazilian Blowout for "deceptive identification, advertising, and promotion of Acai Professional Smoothing Solution as "formaldehyde free,' 'hyde free,' 'salon safe,' or 'safe.'"

Continue reading the complaint at No More Dirty Looks. Also see: Brazilian Blowout Contains Shocking Amounts of Formaldehyde

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