Photos: 100% Cerrado.
Seems like Sao Paulo and Rio de Janeiro are not the only Brazilian cities with a passion for green. The capital of the country, Brasilia, has some gems too, including Cia do Lacre and now 100% Cerrado.
This last one is an association of artisans, seamstresses and embroiderers who work in team with designers Sandra Maria and Sonia Reis to make environmentally conscious garments that give locals good revenue.
Read more and catch some of the beautiful designs of their latest collection in the extended.Green and Socially Responsible Design in Brasilia
100% Cerrado is a project by designers Sandra Maria and Sonia Reis, whose aim is to show Brasilia's fashion identity while helping local communities and promoting the natural resources of the 'Cerrado' Brazilian region.
The designers work with local artisans from the outskirts of Brasilia, generating jobs and income for families. And apart from having consideration about the socio-economic situation of the local population, they have incorporated environmental practices such as reusing the waste left over from the production phase.
Other positive point about the brand is that it promotes themes such as art, culture, behavior and the beliefs of brazilian society.
Here are some of the designs presented in the brand's latest collection, 2008-2009. Purchase information and links below.
100% Cerrado's garments are sold in the brand's signature store located in Pernambuco and through catalogue thorough Brazil.
Outside the country, the firm is on its way to incorporating resellers (people in Italy, Spain, Portugal, Japan, Nigeria and Chile are interested already) and opening an online store.
More information and contact through their website.
More Socially and Environmentally Responsible Fashion in Latin America:
Giuliana Testino’s Designs, Helping Poor Women in Peru
Manto: Traditional weavings made modern, loom woven tire-bags in Argentina
Via Nativa Fair-Trade Store, Helping Latin Americans from Brooklyn