Be EcoChic Campaign Goes Glam for New York Fashion Week

kimberly pinkson green bamboo dress new york fashion week photo
The fashion industry isn’t known for its commitment to the environment, and consumption-fueled Fashion Weeks are no exception. But this year’s fall shows kicked off with one very earth-friendly runway lineup: that of the Be EcoChic campaign, where a crowd that included Chevy Chase and Steve Martin gathered at the Museum of Natural History in New York City to see a host of celebrities—model/actress Lauren Hutton, supermodel Angela Lindvall, Alter Eco hosts Darren Moore and Boise Thomas, and 27 Dresses actress Malin Ackerman, among others— who all walked the show in fashion-forward, eco-aware ensembles. Standout outfits included Lindvall’s emerald DKNY mini dress (upcycled from a former ballgown), SVU actress Tamara Tunie’s recycled and reconstructed quilted ballgown by B. Michael, the found-hardware neckline on actress Tamara Feldman’s Vena Cava crepe de chine gown, and the Elizabeth Mason Couture bamboo jersey evening gown on EcoMom Alliance founder Kimberly Pinkson. Meanwhile, Be EcoChic kept the show’s production green, too, by donating many of the set materials to Montclair State University’s theater department, minimizing carbon emissions from construction and lighting, serving locally-grown, organic hors d’oeuvres, and making a donation to offset the show’s carbon footprint.

Photo: Kira Stackhouse
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