Aveda Lights the Way, Walks For Water During Earth Month

Aveda Light the Way candle

Photo credit: Aveda

To mark the launch of the Aveda 2009 Earth Month campaign, the skincare and cosmetics company will be selling a limited-edition soy candle to raise funds and awareness for clean-water rights worldwide.

Packaged in 95 percent post-consumer recycled glass, as well as cartons printed with soy ink on 100 percent "make-readies," the French-inspired Light the Way candle ($10) features 100 percent EcoCert-certified organic ingredients such as lavender, lavandin, and clary sage harvested from the south of France. Aveda will be donating all the proceeds of its candle sales—a potential $1 million if every candle is sold—to its global Earth Month partner, the Global Greengrants Fund, to champion clean water as a basic human right through community-based water projects across the globe.

Walk for Water
This year, Aveda will also be introducing the Aveda Walk for Water Campaign, a new global initiative uniting employees and customers in a series of walks around the world to bring the issue of clean-water rights to the fore, while raising some much-needed cash for local organizations working for the cause. Taking place in over 50 cities this month, the walk will stretch 4 miles (6 kilometers), which is the average distance that women in developing countries traverse to collect water every day.

More on Aveda
NY Fashion Week: Aveda Kicks the Cap Out of the Oceans
Aveda Makes NY Fashion Week Greener
Aveda's "Envirometal" Compact Collection
Four Aveda Ingredients Get Cradle to Cradle Certification
Aveda: Soil to Bottle
Aveda's Environmental Awards
Aveda Celebrates Earth Month
Aveda Eco-Overnight Pack

Aveda Lights the Way, Walks For Water During Earth Month
To mark the launch of the Aveda 2009 Earth Month campaign, the skincare and cosmetics company will be selling a limited-edition soy candle to raise funds and awareness for clean-water rights worldwide.

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