Alicia Silverstone and EcoTools To Launch Eco-Friendly Cosmetics Brush and Storage Line

Alicia Silverstone EcoTools photo

Photo credit: Courtesy Photo

When it comes to celebrity endorsements, Alicia Silverstone doesn't mess around—unless condiments are involved, that is. The actress, known for her animal-rights and environmental activism, is partnering with EcoTools to unleash a line of eco- and wallet-friendly cosmetics brushes and totes on holiday shoppers by year's end.

Made with natural hemp materials and lined with recycled PET, the planet-forward lineup is Silverstone tried and tested. "I even spilled soy sauce on one, threw it in the washer and it turned out great," she tells WWD.The limited-edition collection, which will be available from December through 2010 at mass-market retailers like Walgreens and Target, features a printed bouquet of Silverstone's favorite flowers (lavender, rose, chrysanthemum, thyme), along with hangtags printed on tree-free stone paper.

What's in store

  • A five-piece brush set and bag ($15.99), which includes a finishing brush, blush brush, angled eyeshadow brush, and lash and brow groomer.

  • A cosmetics brush bag ($12.99), which also includes a blush brush.

  • A train case ($14.99) with a zip top and clear removable compartment.

  • An overnight bag ($19.99) with two removable interior compartments.

  • A cosmetics bag ($8.99) for throwing into a purse.

[Via WWD]

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