Adidas Launches New Eco-Label: adidas SLVR
The new "adidas SLVR" label, includes clothing, shoes, and accessories. Images via New York Magazine.
Just in time for New York Fashion Week, Adidas is launching a new line called "adidas SLVR" for this upcoming spring and summer. Made from eco-friendly materials, such as organic cotton, soybean fiber, and bamboo, the new line is made of basic yet chic styles. Black and white are definitely the dominate colors however Adidas does splash colors such as maroon and blue throughout the collection as well. The new SLVR line doesn't just consist of clothes either, but shoes too. Did you know the standard sneaker is made up of 25-plus parts? Not the new "7 Piece Shoe" in SVLR. Adidas also scales back on the pieces of fabric used. For example, the "Zero Waste Tee" (above) is made from one piece of fabric and then sewn with a single seam.
The unveiling of the SLVR label will be on February 17th at a brand new Adidas store, located at 108 Wooster Street in New York City. After Fashion Week, the line will be available globally. Via New York Magazine's The Cut Adidas