The Land Of A Thousand Suns


Solar power is always a hot topic over here in Israel. From April until around November, every day in Israel is a beach day. Most of the time however, Israelis are not running around on the beach in Tel Aviv playing matkot in the sun, but are busy bees going to work- usually at least 45 hours per week including Sundays. In the field of solar energy, it looks like the long hours are paying off for companies like Solel. "When we first started, people thought we were crazy. They don't seem so crazy anymore," says Eli Mandelberg from Solel, one of the world's biggest solar energy hopefuls, in Friday's Jerusalem Post. According to the feature story, which sweeps over the solar energy market in Israel and abroad, Solel isn't the only Israeli firm to enjoy solar success these days- it's just the largest. Most of the local solar energy companies are dealing mainly with installing small systems from components made by large international companies, says the JPost, although a small company, SolarPower, won a contract last year to supply a rural energy project in Ethiopia. The feature gives a nice sum up about some of the research, technology and key players.

We don't embrace Sam Ser's previous environmental article some months ago on how to manage the Dead Sea's water loss issues (by creating an artificial canal to the Red Sea), but it seems all over a good thing that journalists like Ser are writing about the environment and not politics for once. And, Ser, we are told, was also a guest speaker at a conference on global warming at Tel Aviv University talking about why the world's warming planet isn't a sexy issue for journalists. We look forward to his forthcoming piece on global warming. Maybe he will inspire us. ::JPost

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