Microchips lined with human cells are the winner of the Design of the Year contest

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credit: Design Museum

In the Product category, Organs-on-Chips was the big winner of the Design of the Year. It's the first time in eight years that a design from the field of medicine has won.

The "chips" can be used to study how drugs affect different organs and are metabolised around the body so that testing drugs and treatments can be more effective.

The judges said "with drug development costs running in to billions of's an intriguing and exciting prospect that has the potential to reduce animal testing, and at the same time speed up development of new drugs."

As another judge explained: 'A really big idea, it incorporates technology and design to eliminate the problem of having to use animals to test a product. It feels like one of those questions of the future.'

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