The Week In Design, From Oscar Wilde to Derek Zoolander

The Word for 2013: Moderation

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Oscar Wilde

credit: Oscar Wilde. He knew how to dress warmly.

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Oscar Wilde is supposed to have said “Moderation in all things, especially moderation.” (so is Mark Twain and Walt Whitman, but I like Oscar). This is a post about what I think will be the TreeHugger theme this year.

From politics to design, moderation has gone out the window. But just doing with a bit less, driving a bit less, building a bit less would make such a big difference. Nothing else seems to have worked; perhaps a plea for moderation might.

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