Amir Shahrokhi is the project architect at sHop for 475 West 18th St, a luxury condo in New York City that's being built out of Cross Laminated Timber, and that TreeHugger covered here.
I did a video interview of him that is hard to listen to because of background noise (you can try if you want to here or below) in which I asked how, in a competitive market where the concrete and steel industries are doing their best to tell people that wood construction isn't as good, they are positioning wood in such a high end product.
There have been quite a few studies done about how being in a wood building, surrounded by timber, affects our psychology. It's been shown that it's uplifting, it lowers our heart rate, it's generally a very, very satisfying experience. It's going to be a big part of the look and feel of this building, to expose as much of the timber as possible and really make it part of the experience.
Amir of Shop from Lloyd Alter on Vimeo.