Best of Green: Living

Team Treehugger

Team Treehugger
Living / Culture
April 3, 2012

Best Eco Glam Designer: H&M

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Best of Green Living Eco Glam Designer 1000x480

credit: Kacper Kasprzyk/H&M

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H&M has been a favorite spot for budget-conscious fashionistas and fans of its in-demand designer collaborations, but the company's new collection of gowns (launched as part of the Conscious initiative) are taking it from everyday to red carpet.

We're honoring them with this award in part for their ability to reach a tremendous following.

The pieces -- including striking gowns, flirty cocktail dresses, and vibrant sheaths -- are made from organic cotton, recycled polyester, and other sustainable materials, and have already shown up at events on Kristin Davis, Viola Davis, Michelle Williams, and Amanda Seyfried.