5 Things India Can Teach Us About Green Business & Sustainability

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indian rupees close up photo

credit: Karan Nevatia

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An example of what Werbach says is the central idea here (applicable even to places where human labor is not as comparatively inexpensive as it is in India, as in the example), that "creative, intuitive, responsive human beings can add value in ways that machines can't, particularly in markets of the future."

The Indian Reserve Bank has recruited "business correspondents," who personally travel to villages where there are no banking services available, giving rural people a way to save money and employment to 60,000 people, at wages over double the average wage in the areas they serve. 75 million bank accounts have been opened this way.