Lloyd Alter, design editor of TreeHugger, was invited to speak at the Passive House Northwest conference in Olympia, Washington. Part of his speech looked at the problems we have selling the green movement, and compared it to the success of Elon Musk of Tesla. Here is a 20 slide Pecha Kucha version.
TreeHugger was founded by Graham Hill to help move the green movement from the purview of poncho-clad hippies and help make it mainstream, apolitical, and sexy for everyone, not just self-described environmentalists; hence the ironic posters and our attempt at an ironic name. Graham understood that sustainability was not about guilt, but had to be aspirational.