The Best Green Cars and Technology From Michelin's 2010 Challenge Bibendum Show

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jacob gordon peugeot bb1 electric car photo
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French tire giant Michelin recently held its 10th Challenge Bibendum, this time in Rio de Janeiro, Brazil. The event is a chance for Michelin to rally industry players around the flag of sustainable mobility and the future of the automobile. Here's me looking perplexedly at the iPhone mounted to the steering wheel of the BB1, Peugeot's carbon fiber electric city car.

Photo via Michelin