Save the Sea Kittens?

Fish have been rebranded as sea kittens in the PETA campaign. (Photo: PETA)

The non-profit group People for the Ethical Treatment of Animals (PETA) decided that fish need a makeover. So they've decided to change their"sea kittens."

"PETA thought that by renaming fish sea kittens, compassionate people who would never dream of hurting a dog or a cat might extend that sympathy to fish, or sea kittens," PETA campaign coordinator Ashley Byrne says.
The group hopes that be relabeling fish as kittens, people will stop eating fish, stop fishing for fish, and boycott others who do. But in my opinion, it's a bit of a stretch. I mean...sea kittens? Sounds a little

What do you think? Are you ready to jump on board and save the sea kittens? Or is this PETA campaign like a fish out of water?