Nobody loves their electric utility. In Britain, there's already been a popular backlash at record profits and bonuses on the back of rising fuel costs. Now Ecotricity—the wind energy utility whose CEO Dale Vince joined us for a live chat a while back—is hoping to cash in on that anger with a viral social media campaign dubbed "Dump the Big Six".
Featuring the hapless crumbling cooling towers of the "Big Six" UK energy utilities, the campaign evokes the idea of abandoning an outdated energy system that is doing more harm than good. From the devastating economic impact of coal to the true price of oil, we already know that we are paying much more than the already high numbers we see at the gas station or on our electricity bills. So there's a good chance that many of us will be ready, as the campaign says, to move on.
So let's see if peoples' anger is really enough to see them dump the Big Six. Heaven knows it's about time we tried some alternatives.