If you’re starting a new green business, finding customers and partners can be difficult. A company called SustainableMarketing.Com is offering to help solve this problem, and is also including wind-powered web hosting as part of its services. After trying many business models, and having a few small business crises themselves, the SustainableMarketing.com website has grown into a community of around 150 green entrepreneurs. The servers run even when the wind isn’t blowing. The websites are physically located in professional data centers in New Jersey and Texas, with backup and power redundancy. The wind power is served up through the purchase of renewable energy certificates from a partner company called Krystal Planet. SustainableMarketing.com uses the wind power certificates to offset pollution caused by the electricity used for its web servers and office equipment.
[by Justin Thomas]