Forbes Magazine on the Fifth Fuel

forbes magazine on efficiency photo

Forbes Magazine has produced a special report on a subject dear to our hearts, efficiency, the fifth fuel. Amory Lovins kicks it off with The Case for Efficiency:

"Using smarter technologies, more brains and less money to wring more work from less delivered energy--what energy experts call "end-use efficiency"--is the largest, cheapest, safest, cleanest, fastest, most diverse, least visible, least understood and most neglected way to provide energy services."

green roof in forbes photo

Its photo essay with ten efficiency bangs for your buck include green roofs, building orientation, but surprisingly, from a business magazine known as "the Capitalist Tool" and owned by a right wing perennial presidential candidate, such un-American ideas as bicycles and following the speed limit.

brooklyn heights in forbes photo

Another article looks at the ten most fuel efficient neighbourhoods in America, which turn out to include Brooklyn Heights and Koreatown in Los Angeles.

We are thrilled to see such a mainstream and relatively conservative publication making such a big deal about the best and cheapest energy source we have- efficiency. ::Forbes : The Fifth Fuel

TreeHugger on Efficiency

Poor Energy Habits Slug Households $300 Million a Year
Graphic Of The Day: USA Residential Energy Consumption Outpacing Population Growth
It's The Efficiency, Stupid: New York Times Gets It Right This Time
Beating the Energy Efficiency Paradox (Part I)
Superconducting Cables Beat Back NIMBY

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