Etheco Offers to Pay You to Go Green

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A frequent complaint TreeHugger hears from people who are considering purchasing green products and services is that they're more expensive than their conventional counterparts, and it's often the case. Things like food, furniture, transportation and even utility service that consider the planet's well-being generally cost more, for a variety of reasons. In an attempt to turn the tables on this phenomenon, ethical and green-living website Etheco (whom we've mentioned before) has partnered up with UK Power to pay consumers in the UK to go green. That's right; in exchange for switching to a greener electricity supplier, they'll give you the £11 commission they would ordinarily receive for helping broker the deal. Says Jason Hollingsworth, a founder of Etheco, "We’ve developed this tool to help combat the greenwash used by some companies to sell, what amount to nothing more than highly compromised and confusing products...We are all for an open source approach to ethical living and green energy in particular, the more informed the consumer is and the easier it is to make the right choice, and the more people who make that choice, the happier we are. If this means we have to pay everyone in Britain to switch, then we will." Learn more about the initiative and make the switch at their website and read the full release after the jump. ::Etheco PRESS RELEASE
29.03 .07
for immediate release

etheco.com pay people to go green

In an industry first, the ethical and green living website are to pass all commission back to users in a bid to get them to trade up to greener home electricity tariffs.

Jason Hollingsworth, an etheco.com founder says ‘We’ve developed a CO2 emission comparison engine that lets people choose how much they want to reduce their carbon footprint by and pick an electricity supplier to match.’

Everyone will be offered the chance to cut their emissions by up to 100% and offered the opportunity to take the commission etheco.com would otherwise earn from the transaction by way of thanks.

Hollingsworth comments ‘This is the result of 12 months’ research into the domestic power industry, switching engines and so-called ‘green energy’. We’ve developed this tool to help combat the greenwash used by some companies to sell, what amount to nothing more than highly compromised and confusing products’

Etheco.com decided to waive commission and pass it back to the consumer, because they feel it is more important to get people switching to more sustainable energy than it is to make a fast buck from people’s ignorance and be part of the general misinformation surrounding green energy.

‘We are all for an open source approach to ethical living and green energy in particular, the more informed the consumer is and the easier it is to make the right choice, and the more people who make that choice, the happier we are. If this means we have to pay everyone in Britain to switch, then we will.’

Etheco.com are launching this initiative in partnership with UKPower, one of only twelve switching engines accredited by the independent gas and electricity watchdog Energywatch.

Tags: Carbon Footprint | United Kingdom

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